When you use our mobile optimized website or our mobile application, we may receive information about your location and your mobile device, including a unique identifier for your device. BBW and our service providers may use and store this information to provide you with location based services, search results, and other personalized content. BBW will provide notifications only to those customers who accept to receive such notifications. Most mobile devices allow you to control or disable location services in the devices settings menu. If you have questions about how to disable your devices location services, we recommend you contact your mobile service carrier or the manufacturer of your particular device.